Software Design

Software is a Product, and a Product is a Business.

Design is an esential process when developing software that is rich in Function and Experience.

It is critical to understand the user and customer experience both ‘pre’ and ‘post’ product.  Cusotmer Discovery and Product Testing are key activities in developing this understanding.

If a product is particularly innovative or disruptive, market research will need to be undertaken and evaluated before finalising feature related decisions.

Constructiing prototypes using Hand Skethces, Wireframes and Mock-Ups are a relatively fast and cheap way to explore and test ideas.  They also save considerable time and money later on during the development stage as they assist in the construction of a reliable Requirement Specification.

At RoundPeg Republic, we love designing software because of the variety and complexity of such projects.

Featured Project:

Kelly’s Journal

Project initiated in November 2014, Kelly’s Journal was designed by Deborah Carberry.


This product is inspired by the designer’s daughter, Kelly, and her experiences as a Secondary School student. At 14 years of age, Kelly’s executive skills had not yet developed sufficiently. Occassionaly forgetting homework and books and struggling to manage her workload, disciplinary notes and detention were frequent. Avoidance seemed like her only solution, which in turn caused other problems, mainly a deterioration in grades.

An alternative was required.


The first version of the product was designed over a six month period, commenicng in Spring 2015. In November of the same year a Company, Coursiqa Ltd,  was set up with a view to developing and commericalising the product. This venture was unsuccessful as, it seemed, the market was not yet ready.

The Journal product was redesigned and rebranded in January 2018.


Kellys Journal seeks to improve School Culture at second level for all Stakeholders. Kellys Journal is a digital alternative to the traditional pen and paper Homework Diary. Digitization permits the transition from an instance-based to a rates-based grievance model, hence, turning discipline on its head and focusing on what the student is doing right.

The project also seeks to create a market for digital content in the Education sector.



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